Which streaming platform pioneered the 'X-Ray' feature that allows viewers to instantly purchase products seen in shows and films while watching?

The film and television industry has dramatically transformed how it sells merchandise and memorabilia to fans. From traditional brick-and-mortar studio stores to sophisticated online platforms, the evolution of film merchandise retail offers fascinating insights into both entertainment marketing and e-commerce innovation. Test your knowledge about this unique intersection of film, television, and retail technology!

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