Which religious organization pioneered the concept of 'mall ministry' in the 1990s, opening retail stores in shopping malls to sell religious books and merchandise?

Throughout history, religious organizations have adopted various marketing and retail strategies to spread their messages and sustain their communities. From ancient temple gift shops to modern megachurch bookstores, the intersection of faith and commerce has a fascinating history. This trivia question explores an innovative retail strategy that revolutionized how religious texts reached the masses in the 20th century.

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Family Christian Stores
The Vatican Publishing House
Deseret Book (Mormon/LDS)
Stewardship Services (Jehovah's Witnesses)