Which gaming platform pioneered the concept of 'Direct-to-Avatar' commerce, allowing luxury fashion brands to sell virtual clothing directly to players' in-game personas?

The intersection of gaming and retail has created new opportunities for brand engagement through virtual worlds. Many gaming platforms have evolved into significant retail channels with unique marketing strategies. This poll tests your knowledge about how major gaming ecosystems are transforming traditional retail experiences and creating new forms of customer loyalty through virtual storefronts and in-game purchases.

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Fortnite
Roblox
Minecraft
Second Life