Which global chocolate brand launched its first-ever direct-to-consumer website in 2020, allowing customers to customize and purchase products online as part of its omnichannel strategy?

In 2020, a major confectionery brand made headlines with a significant shift in their retail strategy, becoming one of the first major chocolate manufacturers to embrace direct-to-consumer sales through their own dedicated online platform. This move represented a pivotal moment in food retail's omnichannel evolution, allowing the brand to gather first-party consumer data while maintaining traditional retail partnerships. Test your knowledge about this influential brand's omnichannel transformation.

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Hershey's
Ferrero Rocher
Lindt & Sprüngli
Godiva