Which celebrity's product launch in 2019 broke Shopify's sales records by selling out completely in under two hours, largely due to their innovative use of exclusive access marketing?

The world of celebrity product launches has transformed retail marketing in recent years. From cosmetics to clothing lines, famous personalities have leveraged their influence to create billion-dollar empires. This trivia question focuses on one of the most successful celebrity product launches in history and the innovative marketing strategy that helped it break records.

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• Kylie Jenner's Kylie Skin
• Rihanna's Fenty Beauty expansion line
• Lady Gaga's Haus Laboratories
• Drake's OVO clothing collection

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