Which celebrity endorsement deal is credited with transforming Nike from a running shoe company into a global lifestyle brand and pioneering the modern celebrity endorsement model in retail?

Celebrity endorsements have become a cornerstone of modern marketing strategy, particularly in retail. When brands partner with the right famous personality, they can see dramatic shifts in consumer perception and sales. This poll tests your knowledge about one of the most successful celebrity-brand partnerships that revolutionized athletic retail marketing and changed the landscape of influencer collaborations forever.

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Michael Jordan's partnership with Nike and the creation of the Air Jordan line (1984)
Tiger Woods' endorsement deal with Nike Golf (1996)
Serena Williams' collaboration with Puma before moving to Nike (1998)
LeBron James' lifetime contract with Nike (2015)