In 2010, which major retailer spent $147 million on a rebranding effort, only to revert to their original logo after just six days due to overwhelming customer backlash?

In the world of corporate rebranding, not all changes are welcomed with open arms. Sometimes, even the most established companies make costly mistakes when attempting to refresh their image. This trivia question focuses on one of the most notorious brand strategy failures in retail history - a case study now taught in business schools worldwide as a cautionary tale of ignoring customer sentiment and brand equity.

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Gap
JCPenney
Tropicana
Best Buy