Which famous outdoor retailer was named after the most difficult face of a mountain in the Alps, reflecting the brand's commitment to extreme outdoor performance?

The outdoor retail industry has a fascinating connection with geography, with many famous brands named after or inspired by notable geographical features. These companies often incorporate their geographical roots into their brand identity, marketing strategies, and product development. Test your knowledge about these geography-inspired retail brands and their origins!

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The North Face (named after the north face of the Half Dome in Yosemite)
Patagonia (named after the mountainous region in South America)
Mammut (named after the prehistoric woolly mammoth)
Marmot (named after the north face of Grand Teton in Wyoming)