In what year did Nike pay design student Carolyn Davidson just $35 for creating the iconic 'Swoosh' logo that would later become one of the most recognized brand symbols worldwide?

Brand identity is crucial for market recognition and customer loyalty. Few companies have managed their brand evolution as successfully as Nike. This trivia challenges you to test your knowledge about one of the most iconic brand identity transformations in business history. Do you know when Nike made the pivotal decision that would forever change how consumers recognize their products?

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1971
1985
1964
1977