Which major sports brand launched an innovation lab called 'S/LAB' that focuses on developing sustainable materials and uses consumer behavior data to create personalized athletic equipment?

The sports retail landscape has dramatically transformed in recent years with technology revolutionizing how athletic brands connect with consumers. Major sports retailers have invested heavily in innovation labs to develop cutting-edge shopping experiences. Test your knowledge about how these innovation centers are reshaping the athletic retail marketplace and creating new opportunities for consumer engagement in the sports industry.

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Nike with their 'House of Innovation'
Salomon with their 'S/LAB' design center
Under Armour with their 'UA Lighthouse'
Adidas with their 'Speedfactory'