Which retail technology innovation first allowed businesses to send targeted promotions to customers' mobile devices when they entered specific geographic areas?

The retail world has been revolutionized by location-based marketing technologies that leverage geographic data to deliver personalized shopping experiences. This innovation has transformed how retailers engage with customers based on their physical location. Test your knowledge about the origins of this geo-retail revolution that bridges the gap between digital marketing and physical store visits.

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Geofencing
RFID tagging
QR code scanning
NFC payment systems