Which book launch event featured the first-ever use of a global midnight release party strategy, creating a retail phenomenon that has since been widely copied in the publishing industry?

Throughout literary history, famous book launches have transformed how literature is marketed and consumed. From midnight release parties to elaborate promotional campaigns, publishers have revolutionized the art of the product launch. Test your knowledge of these groundbreaking literary marketing moments that changed the publishing industry forever!

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• Harry Potter and the Goblet of Fire (2000)
• The Da Vinci Code (2003)
• Twilight: Breaking Dawn (2008)
• A Game of Thrones (1996)

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