Which major sports brand launched a retail innovation lab called 'S23NYC' that uses real-time data to create limited-edition products based on local sporting events and athlete performances?

The sports retail landscape is constantly evolving with technological advancements and changing consumer preferences. Major sporting goods retailers are implementing various innovation strategies to enhance customer experience and stay competitive. Test your knowledge about how the sports industry is revolutionizing the retail experience through innovation labs and technology integration.

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Nike
Adidas
Under Armour
New Balance