Which streaming service underwent a significant brand identity transformation in 2019, changing its iconic logo animation to feature content-specific imagery while keeping its signature sound?

The film and television industry has undergone massive transformation with the rise of streaming services. Each platform has developed distinct brand identities and marketing strategies to stand out in an increasingly crowded marketplace. This trivia question tests your knowledge about how a major streaming service revolutionized its brand identity to better connect with consumers and differentiate itself in the entertainment retail space.

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Netflix - replacing the red 'N' logo animation with custom content artwork while maintaining the 'ta-dum' sound
Disney+ - replacing the castle logo with franchise-specific imagery while maintaining the same musical theme
HBO Max - replacing the static logo with rotating content previews while keeping the signature static sound
Amazon Prime Video - replacing the arrow logo with director spotlights while maintaining the same sound effect