Which presidential campaign was the first to extensively use microtargeting and social media analytics to identify and engage specific voter segments?

Test your knowledge about groundbreaking political marketing campaigns that changed how candidates connect with voters! Throughout history, certain campaign strategies have revolutionized political communication and voter engagement. This trivia question focuses on a particularly innovative digital marketing approach that transformed modern political campaigning and data analytics.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Donald Trump's 2016 campaign
Bill Clinton's 1996 campaign