Which 1982 film featured the first major paid product placement deal that transformed how brands appear in movies, when Hershey's saw a 65% sales increase for their featured candy?

Product placement has evolved from subtle background elements to sophisticated brand integration strategies in film and television. This practice has created entirely new revenue streams for studios while changing how products are marketed to audiences. Test your knowledge about a groundbreaking product placement deal that forever changed the relationship between brands and entertainment.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Blade Runner (Coca-Cola)
• Tootsie (Tootsie Rolls)
• Rocky III (Nike)

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