Which celebrity unexpectedly collaborated with Adidas to create the Yeezy sneaker line that revolutionized the footwear industry and became a billion-dollar brand?

Celebrity brand collaborations have become a cornerstone of modern marketing, creating buzz and driving sales through star power. These partnerships often result in unique products that leverage the celebrity's image and fanbase. Test your knowledge of some surprising celebrity brand partnerships that made waves in the retail world. Can you correctly identify which famous personality launched this unexpected product line?

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Kanye West
Jay-Z
Pharrell Williams
Travis Scott