Which global brand launched the 'Share Your Light' campaign that centered around Diwali traditions and featured user-generated content of families celebrating together?

Cultural traditions and celebrations offer brands unique opportunities to connect with consumers through specially designed marketing campaigns. These campaigns often leverage the emotional significance and communal aspects of cultural events to create memorable brand experiences. Test your knowledge about how major brands have utilized cultural festivals in their marketing strategies to reach diverse audiences and demonstrate cultural sensitivity.

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Coca-Cola
Samsung
Unilever
Nike