Which celebrity partnership with a brand was the first to include equity ownership rather than just a traditional endorsement fee, changing how famous people collaborate with companies?

Celebrity endorsements have transformed modern marketing strategies, creating some of the most memorable and lucrative partnerships in business history. Beyond just lending their faces to campaigns, some famous people have revolutionized how brands connect with consumers and have set new standards for influencer marketing. Test your knowledge about these groundbreaking celebrity-brand relationships that changed the marketing landscape!

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50 Cent with Vitamin Water (Glacéau)
Michael Jordan with Nike
Beyoncé with Pepsi
George Clooney with Nespresso