Which company introduced the first modern customer loyalty program in the United States in 1981, revolutionizing how retailers built customer relationships?

Before digital rewards and smartphone apps, loyalty programs had humble beginnings in American retail history. These programs fundamentally changed how companies engaged with their customers, creating lasting relationships beyond single transactions. Test your knowledge about the origins of these now-ubiquitous marketing tools that shaped modern retail strategy and consumer behavior.

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American Airlines (AAdvantage)
S&H Green Stamps
General Mills (Betty Crocker Points)
Sears Roebuck (Sears Club)