Which literary brand collaboration generated over $8 billion in combined book sales and merchandise, revolutionizing how publishers approach intellectual property?

In the publishing world, brand collaborations can transform a book's market reach and create cultural phenomena. When authors or literary properties partner with brands, the results can be groundbreaking for both parties. This trivia question explores one of the most financially successful literary brand collaborations of the 21st century. Test your knowledge of how literature and brand strategy intersect to create publishing history!

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Harry Potter and Scholastic/Warner Bros.
Game of Thrones and HBO
Hunger Games and Lionsgate
Fifty Shades of Grey and Universal Pictures