Which celebrity pioneer was the first to negotiate ownership equity instead of a traditional endorsement deal, creating a brand strategy model that revolutionized celebrity-product partnerships?

Beyond their talents in entertainment, sports, or other fields, some celebrities have demonstrated exceptional business acumen through their personal brand strategies. These famous individuals have built empires by carefully crafting their image, leveraging their influence, and creating products that resonate with their audience. This trivia challenges you to identify which celebrity pioneered a particularly innovative brand strategy approach that revolutionized celebrity merchandising.

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50 Cent with Vitamin Water
Michael Jordan with Nike's Air Jordan
Oprah Winfrey with Weight Watchers
George Foreman with the Lean Mean Grilling Machine