Which famous literary character was the subject of a groundbreaking 2015 collaboration between Apple and the Roald Dahl Literary Estate for an immersive digital reading experience?

Throughout history, many renowned authors and literary works have inspired unique product collaborations that bridge art and commerce. These partnerships have created everything from limited-edition merchandise to complete branded experiences. Test your knowledge about these fascinating intersections of literature and retail marketing that have shaped cultural conversations and created new revenue streams for publishers and estates managing literary properties.

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Matilda
The BFG
Charlie from Charlie and the Chocolate Factory
Alice from Alice in Wonderland