Which major sports retailer launched an innovation lab called 'S.P.E.E.D' (Sports Performance Enhancement through Equipment and Digital) that uses AI to match athletes with personalized gear?

Test your knowledge about cutting-edge retail innovation in the sports industry! Major sporting goods retailers are constantly developing new technologies and approaches to enhance the customer experience and drive sales. This question focuses on a notable retail innovation lab that has been making waves in how athletes and sports enthusiasts shop for equipment and apparel.

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Nike with their Nike Innovation Lab
Under Armour with their UA Lighthouse
Adidas with their S.P.E.E.D Lab
Puma with their Puma Innovation Center