Which U.S. presidential campaign's official merchandise generated unprecedented sales of over $100 million, setting a record for political campaign retail?

Campaign merchandise has become a significant aspect of political marketing, creating brand identity and generating funds for candidates. From iconic slogans to distinctive designs, these products have evolved from simple promotional items to powerful symbols that can define a campaign's identity. This trivia question explores a notable campaign merchandise phenomenon that broke traditional political marketing norms.

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Barack Obama's 2008 'Hope' campaign
Donald Trump's 2016 'Make America Great Again' campaign
Bernie Sanders' 2016 'Feel the Bern' campaign
Hillary Clinton's 2016 'I'm With Her' campaign