Which famous author pioneered the use of 'book trailers' by creating a 90-second film to market their bestselling novel before this became a common practice in publishing?

In the competitive world of book publishing, famous authors and publishers have employed various marketing strategies throughout history to distinguish their work from others. Some of these strategies have become legendary in the literary world, creating precedents for modern book marketing. Test your knowledge on how some of the most renowned literary works were initially marketed to their audiences!

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• Paulo Coelho for 'The Alchemist'
• Stephen King for 'Carrie'
• Toni Morrison for 'Beloved'
• Jay McInerney for 'Bright Lights, Big City'

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