Which publishing house famously rebranded in 2012 with the storytelling campaign 'Books Change Lives' that featured real readers sharing how specific titles transformed their perspectives?

Every great book has a story, but sometimes the story behind the publisher is just as fascinating! Publishing houses have created powerful brand identities through their marketing campaigns, slogans, and storytelling techniques. This trivia question explores how one renowned publisher transformed their brand narrative to connect with readers on a deeper level. Test your knowledge of the business side of literature!

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Penguin Random House
HarperCollins
Simon & Schuster
Macmillan Publishers