Which major retailer launched the highly successful 'Diwali - Festival of Lights' campaign in 2018 that featured authentic cultural representation and led to a 43% increase in seasonal sales?

Traditional celebrations and cultural festivals drive significant retail activity worldwide. Savvy retailers develop marketing strategies that honor these traditions while driving sales. This poll tests your knowledge about how major retailers have incorporated cultural traditions into their marketing approaches and the impact these campaigns have had on consumer engagement and brand perception.

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Walmart
Target
Costco
Macy's