Which struggling publishing house famously repositioned its brand in 2004 by abandoning commercial fiction to focus exclusively on literary fiction, winning multiple Booker and Pulitzer prizes within five years?

In the competitive world of publishing, literary houses sometimes need to completely reinvent their brand positioning to survive changing reader tastes. One famous publishing house executed a remarkable brand pivot in the early 2000s that saved it from bankruptcy and transformed it into one of the most respected literary publishers today. This trivia question explores that fascinating turnaround story that changed the landscape of contemporary literature.

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Graywolf Press
Penguin Random House
Faber & Faber
HarperCollins