Which ancient civilization pioneered the use of elaborately decorated shop facades with distinctive painted signs as a visual merchandising strategy to attract customers to their retail establishments?

Before modern shopping malls and e-commerce, ancient civilizations pioneered sophisticated retail systems that shaped commerce for millennia. From the grand bazaars of Mesopotamia to the complex market networks of ancient Rome, retail strategies evolved alongside civilization itself. This trivia question explores how ancient merchants employed early forms of visual merchandising to attract customers in bustling marketplaces where literacy was rare and brand recognition depended on visual cues and strategic product displays.

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Ancient Romans, who created colorful mosaic storefront signs depicting goods sold within
Ancient Egyptians, who used hieroglyphic shop markers and placed sample goods on display pedestals
Phoenicians, who hung brightly colored textiles and sample goods outside their marketplace stalls
Ancient Chinese merchants, who used elaborate calligraphy signs and displayed miniature replicas of their goods