Which film pioneered the use of alternate reality games (ARGs) as a major marketing strategy, creating an elaborate online mystery that engaged millions of potential viewers before its release?

The film industry has constantly pushed boundaries not just in storytelling, but also in how movies are marketed to audiences. From traditional posters to immersive digital experiences, movie marketing has evolved dramatically to capture audience attention in an increasingly competitive entertainment landscape. Test your knowledge of groundbreaking film marketing campaigns that changed how movies connect with viewers!

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The Blair Witch Project (1999)
The Dark Knight (2008)
Avatar (2009)
Cloverfield (2008)