Which 1982 film featured a revolutionary product placement that reportedly increased the featured candy's sales by over 65%, establishing a new benchmark for brand integration in cinema?

Product placement has evolved into a sophisticated art form in the film and television industry. Beyond simple brand visibility, it has become an integral part of storytelling and character development. This trivia question explores one of the most innovative and influential product placement campaigns that changed how brands and entertainment collaborate. Test your knowledge of this fascinating intersection of marketing and filmmaking!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Tootsie (Tootsie Roll)
Rocky III (Wheaties)
The Thing (M&Ms)