Which streaming platform pioneered the 'Spotify Wrapped' year-end marketing campaign that became so successful other music services created similar features?

The music industry has undergone dramatic digital transformation in the last two decades, revolutionizing how artists earn revenue and how consumers discover and access music. Streaming platforms have disrupted traditional sales models, changed marketing strategies, and shifted the power dynamics between record labels, artists, and listeners. Test your knowledge about how streaming has reshaped music industry economics and brand strategies.

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Spotify
Apple Music
YouTube Music
Tidal