Which sporting goods retailer first introduced the innovative 'RealRide' virtual reality cycling experience in stores, allowing customers to test bikes on simulated terrain before purchasing?

Test your knowledge about major innovations in the sporting goods retail sector! The sports retail landscape has been transformed by technology and innovative store concepts in recent years. From interactive fitting rooms to AI-powered equipment recommendations, retailers are finding new ways to enhance the customer experience. How well do you know the companies behind these game-changing retail innovations?

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Specialized Concept Stores
Trek Bicycle Superstores
REI Co-op
Decathlon