Which renowned architecture firm paid just $100 for their iconic 'swoosh' logo in 1971, which was designed by a graphic design student who later received company stock worth millions?

Architecture firms have increasingly recognized the importance of strong brand identities in a competitive global market. From minimalist logos to distinctive visual languages, architectural branding has evolved significantly over the decades. This trivia focuses on one of the most recognizable rebranding stories in the architectural world - a transformation that signaled a firm's evolution from regional player to global design powerhouse.

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Foster + Partners
SOM (Skidmore, Owings & Merrill)
Gensler
Zaha Hadid Architects