Which automotive company first launched a comprehensive vehicle subscription service called 'Care by Volvo' that bundled the car, maintenance, insurance, and roadside assistance into one flat monthly fee?

In the rapidly evolving transportation industry, subscription models have transformed how consumers access vehicles and mobility services. This trivia question explores a groundbreaking subscription program that changed consumer expectations about vehicle ownership and sparked a trend across the automotive industry. Test your knowledge of innovative business models that are reshaping transportation!

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Volvo
BMW with its 'Access by BMW' program
Mercedes-Benz with its 'Mercedes-Benz Collection'
Porsche with its 'Porsche Passport' service