Which revolutionary digital marketing innovation did Radiohead pioneer in 2007 that disrupted traditional music retail models?

Test your knowledge about how digital marketing revolutionized the music retail landscape! The music industry has undergone dramatic changes in how artists and labels reach fans and sell their products. This question focuses on a pivotal moment in digital marketing history that changed how music was promoted and purchased online.

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• The 'pay-what-you-want' digital release of their album 'In Rainbows' without a record label
• The first AR-enabled album cover that revealed hidden content when scanned with a smartphone
• The first album released exclusively on a custom USB drive with interactive content
• The first major artist-created direct-to-consumer subscription streaming platform

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