Which Broadway musical pioneered the concept of a dedicated retail partnership by opening standalone stores selling exclusively branded merchandise years before it became an industry standard?

The performing arts industry, especially Broadway, has evolved beyond just entertainment to become a powerful marketing platform. Major productions often form strategic retail partnerships to expand their reach and revenue streams. These collaborations create unique merchandise, themed products, and exclusive experiences that enhance the connection between audiences and performances. How much do you know about these creative business collaborations that help keep the curtains rising?

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The Phantom of the Opera
Hamilton
The Lion King
Wicked