Which traditional Japanese incense company famously revolutionized its brand strategy in the 1980s by creating modern product lines while maintaining its 300+ year heritage?

Traditional cultural products face unique challenges when balancing authenticity with modern market demands. Brands that represent cultural heritage must navigate complex issues of representation, appropriation, and preservation while still remaining commercially viable. This poll explores how one famous cultural brand successfully pivoted its strategy to survive changing markets while honoring tradition.

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Shoyeido (founded 1705) - introduced contemporary minimalist packaging while preserving traditional formulations
Kunjudo (founded 1893) - shifted focus to temple-exclusive scents and abandoned retail markets entirely
Nippon Kodo (founded 1575) - discontinued all traditional lines to focus solely on modern aromatherapy products
Baieido (founded 1657) - partnered with luxury fashion brands to create designer fragrance collections