Which innovative influencer marketing strategy helped National Geographic become Instagram's first brand to reach 100 million followers in 2018?

National Geographic is one of the most respected environmental and natural world brands globally. Their digital transformation has made them a powerhouse in nature content, particularly on social media. This poll tests your knowledge about how this iconic natural world brand leveraged influencer marketing to connect with younger audiences while maintaining their scientific credibility.

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• Their 'Your Shot' program that turned amateur nature photographers into brand ambassadors
• The 'Nat Geo WILD' campaign featuring celebrity wildlife experts
• Their 'NatGeo Adventure' series sponsoring extreme sports athletes in wilderness settings
• The 'Day I Took Over' campaign giving professional photographers control of their Instagram account

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