Which innovative marketing strategy, first used by 'The Phantom of the Opera' on Broadway, revolutionized performing arts promotion and is now standard practice for major productions?

In the competitive world of Broadway productions, marketing innovations can make the difference between a hit and a flop. One revolutionary approach transformed how performing arts venues attract audiences and create buzz around shows. This poll tests your knowledge about a significant marketing strategy that changed Broadway's promotional landscape and has since been widely adopted across the performing arts industry.

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The 'preview price' ticket model, offering discounted seats during preview performances to build word-of-mouth
The iconic logo-centric branding approach, focusing marketing on a single powerful visual symbol rather than actor headshots
The 'rush ticket' system, selling unsold premium seats at discount prices on the day of performance
The digital lottery system, allowing online entries for deeply discounted seats to attract younger audiences