Which retail innovation was pioneered by Tyndale House Publishers that revolutionized religious book sales and became widely adopted across the spiritual text industry?

Religious bookstores and philosophical text retailers have undergone significant transformations in the digital age. While many traditional brick-and-mortar religious bookshops struggled to adapt, some implemented innovative retail strategies that completely revolutionized how sacred and philosophical texts reach their audiences. This trivia question explores a major retail innovation that changed the religious publishing landscape in the last decade.

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The 'Scripture Subscription Box' model that delivers curated religious texts and study materials monthly
The 'Interfaith Marketplace' concept where multiple religious texts are merchandised side-by-side with comparative study guides
The 'Digital First' strategy that releases all new religious texts as e-books before physical copies
The 'Community Price Point' model where religious text prices are determined by the economic demographics of each store location