Which major sports brand was the first to launch a mobile app that used augmented reality (AR) to let customers virtually 'try on' shoes before purchase?

The sports retail landscape has transformed dramatically in the digital age. Major athletic brands have pioneered innovative e-commerce strategies to connect with fans and athletes alike. This trivia question tests your knowledge about a groundbreaking sports retail innovation that changed how consumers shop for athletic gear and connect with their favorite sports brands.

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Nike (with Nike Fit AR)
Adidas (with AdiFit Virtual)
Under Armour (with UA TryOn)
Puma (with Puma Virtual Fitting)