Which retailer's annual Lunar New Year campaign features specially designed products, in-store cultural celebrations, and limited edition collections that have become a benchmark for culturally respectful holiday marketing?

Cultural traditions have become powerful tools in retail marketing strategies. Companies increasingly incorporate cultural elements into their brand narratives to connect authentically with consumers. This trivia question explores how a major retail giant successfully integrated a traditional cultural celebration into their marketing, creating one of the most recognizable seasonal campaigns that respects and elevates cultural heritage while driving sales.

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Nike with its 'Year of the Dragon/Tiger/etc.' limited edition sneaker collections and global celebrations showcasing Asian artistry
Walmart with its 'Fortune & Prosperity' product line featuring traditional red and gold decor items and specialty foods
IKEA with its 'New Beginnings' home makeover campaign offering cultural workshops and special edition furniture
Sephora with its 'Lunar Luxe' beauty collection featuring collaborations with Asian beauty influencers and traditional ingredients