Which gaming company set a record in 2021 by spending over $1 billion to create an immersive in-game retail experience complete with virtual product trials and exclusive digital merchandise?

Gaming and virtual worlds have become powerful platforms for brand marketing and product placement. As these digital environments evolve, companies are spending unprecedented amounts to reach gamers and virtual world inhabitants. This poll tests your knowledge about one of the most expensive and successful marketing campaigns ever conducted within a gaming platform.

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Epic Games (Fortnite)
Roblox Corporation
Microsoft (Minecraft)
Meta Platforms (Horizon Worlds)