Which natural products company rebranded in 2021, replacing its iconic mountain logo with a geometric 'wild home' design, causing significant consumer debate about brand identity evolution?

The natural products industry has seen remarkable growth as consumers increasingly seek sustainable, earth-friendly alternatives. Behind successful natural brands are distinctive logos that communicate ecological values while remaining instantly recognizable. Test your knowledge of brand recognition in the natural products space with this challenging question about an iconic wilderness-focused company's rebranding journey.

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Patagonia
The North Face
REI Co-op
Columbia Sportswear