Which gaming company first introduced a successful subscription-based loyalty program that offered exclusive in-game content, early access to new releases, and discounts on digital purchases?

In the competitive gaming industry, customer loyalty programs have become crucial for retaining players and encouraging continued engagement. These programs reward dedicated players with exclusive content, early access, discounts, and special in-game items. Test your knowledge about one of the most influential loyalty programs that revolutionized how game companies approach customer retention and community building.

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Electronic Arts with EA Access (now EA Play)
Microsoft with Xbox Game Pass
Sony with PlayStation Plus
Steam with Steam Premium (later discontinued)