Which pop culture retail experience broke records in 2019 by generating $1 billion in merchandise sales in its first year through innovative 'drop' marketing and limited-time themed store events?

The world of retail has been dramatically transformed by pop culture phenomena over the years. From merchandise empires built on movie franchises to entire shopping experiences designed around cultural moments, the intersection of pop culture and retail has created some of the most innovative customer experiences and marketing strategies in business history. Test your knowledge about how pop culture has influenced retail trends and consumer behavior!

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Star Wars: Galaxy's Edge at Disney theme parks
Harry Potter flagship store in New York City
Marvel Avengers Campus retail experience
Stranger Things pop-up stores by Netflix