Which sports retailer first introduced virtual reality 'test zones' allowing customers to virtually experience equipment performance in simulated environments before purchasing?

The sports retail landscape has been revolutionized by technological innovations that enhance how athletes shop, train, and compete. From smart equipment to immersive shopping experiences, sports retailers are pushing boundaries to connect with their active consumers. Test your knowledge about a groundbreaking sports retail innovation that changed how athletes experience products before purchase.

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Nike with their 'Nike Pro Performance Centers'
Under Armour with their 'UA Connected Fitness' program
The North Face with their 'VR Trek' experience
Adidas with their 'Virtual Training Grounds'