Which brand launched the award-winning "Diwali - Festival of Lights" augmented reality experience that allowed users to place virtual diyas and rangoli in their homes while learning about the cultural significance of the holiday?

Cultural traditions have become powerful marketing tools for brands looking to connect authentically with consumers. From celebrations and rituals to artisanal techniques, companies are increasingly incorporating cultural heritage into their digital marketing strategies. This trivia question explores how a major brand successfully levered cultural traditions in their marketing campaigns to create meaningful consumer connections while respecting cultural significance.

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Amazon Cultural Celebrations
Google Arts & Culture
Apple's Cultural Heritage Initiative
Meta's Traditions Portal